10:00 – 10:10
Opening Ceremony
Igor Černiševski
Executive Director, IAB Serbia
10:10 – 10:25
ADEX BENCHMARK 2025
Jelena Savić, Google ASR Country Manager, Admixer Media
10:25 – 10:45
Hot Take Commentary Session: What Really Matters?
Moderatorka: Jana Savić Rastovac (McCann)
10:45 – 11:15
Be on Social Without Being on Social
Michael Corcoran (SLICE)
11:15 – 12:05
Highway to Hell? Kraj agencijskog modela kakav poznajemo
Moderatorka: Danka Trbojević (Merin Group)
Marko Pešić (Ovation BBDO); Predrag Vojinović (Method Agency)
12:05 – 12:20
Coffee Break, powered by Nespresso
12:20 – 12:50
Panel Diskusija
Moderatorka: Ivana Lazarević (Represent)
Ruža Veljović (WMG), Milena Đorić (AikBank)
12:50 – 13:20
"The Dog That Didn't Bark": How Digital Advertising Learnt to Measure Everything but Understand Nothing
Paul Thompson (Eskimi)
13:20 – 14:10
Redakcije posle ChatGPT-ja: Kako danas pišemo, uređujemo i distribuiramo vesti?
Moderatorka: Jasmina Koprivica (Fos Media Com)
Sandra Gojković (Nezavisne); Anamaria Todorić (Styria); Dušan Cicmil (Vijesti.me); Ana Marković (Wireless Media Group)
14:10 – 14:40
Keynote
Piera Valentina Toniolo (Dolce & Gabbana)
14:40 – 15:10
Snack Break
15:10 – 16:00
Panel diskusija
Moderator: Aleksandar Petković (WMG)
16:00 – 16:20
State of CTV
Đorđe Đuričić (United Cloud)
16:20 – 16:50
Panel diskusija
Moderator: Mihailo Ponjavić (Media House)
